Code C Boutique to Open at Sunset Plaza – stocking Marchesa, Mike & Chris and Cynthia Vincent

Picture 5Code C, an upscale boutique opening next Friday at Sunset Plaza, may just become one of my go-to shopping spots.

The shop boasts an impressive lineup of labels — Cynthia Vincent, A.L.C., Mike & Chris, Marchesa and Koi Suwannagate are all stocked  – and will also host regular art installations.

Owners Andrea and Marzia Rossetto envisioned the two-level space as a place where designers collections could “come to life.” Hmm. Pragmatically speaking, that means each collection is displayed in its entirety — a rarity on the retail front.

And the art installations help create a boutique-meets-gallery vibe. Israeli artist Gal Harpaz, who works with Polaroid film to capture his world in “fragments,” will be the first exhibitor.

But, ultimately, the store’s high-lower mix of merch looks to be the main draw. How many boutiques exist where you can pick up a floaty Marchesa frock and super skinny Diesel denim? Might just be a winning concoction in this crap economy.

Photo: Marchesa gown, courtesy of Marchesa.

Related Posts from The Spiel:

  1. Dior Photo Show to Open at South Coast Plaza
  2. Mike Albo, NYT Critical Shopper Extraordinaire, Gets the Axe
  3. Cynthia Rowley to Design for United Airlines. Will She Bring Humanity Back to Coach?

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