With ad pages plummeting and venerable titles buckling (go gently into the night, dear Gourmet), it’s become a small obsession among some of us to see who in the apparel world is actually advertising more these days. Cut to the print ad blitzkrieg this season from Not Your Daughter’s Jeans. Stacked next to evocative images from Chanel or Dior in Vanity Fair or The New York Times’ Sunday Styles, the NYDJ ad—just a product shot of “the original tummy tuck jeans” on a violet background—is about as scintillating as hospital food. We’re not trying for snark here—NYDJ is a hometown company (based in Vernon), and we’re all for jeans that flatter, especially for a price tag below $100. But we’ve simply never seen anyone wear them. They’re in Bloomingdales, but who’s buying them? Do they actually work? Or are they simply a premium version of SNL’s infamous “Mom Jeans”? We’re curious.
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NYDJ are great fitting and flattering to most women. Even if you’re slim, once you are over 40 years old (like the founder of the company Lisa Rudes Sandel) you don’t want to tummy or your butt crack popping out of your jeans. There are cheaper alternatives such as Levis perfectly slimming line but these are pretty much the gold standard when it comes to fashionable jeans that provide a little control.