Street Style: Melrose Ave Shop Kids
"Can I help you?"
It’s funny how the benign inquiry sends most shoppers running for the hills (as a former salesperson, I can attest to this). But we encourage you to reconsider before fleeing — no matter how much that perky salesgirl grates on your nerves. In many local boutiques, it’s worth exchanging pat pleasantries to provide a close-up view of what your salesperson is wearing. You'll likely discover what we have: that shop kids (and we use that term endearingly) are often some of the most well-dressed people in L.A.
A recent jaunt down Melrose Avenue yielded inspiration enough to last us a season. Take stock.
Karen
Works at: Tokidoki
Wears: Tokidoki T-shirt, H&M pants, Chinese Laundry Newcastle boots, Tokidoki watch, Tarina Tarantino hairclip and necklace
Loves: Tokidoki’s collaboration with Marvel comics
Tokidoki, 7965 Melrose Ave., 1-866-TOKIDOKI
Fernando
Works at: Jonathan Adler
Wears: American Apparel T-shirt, Levi's sea-green jeans, vintage shoes from Olvera Street, Tommy Hilfiger watch, Necromance bracelet and vintage hat
Loves: Jonathan Adler’s new burled wood-and-lucite console
Jonathan Adler, 8125 Melrose Ave., 323-658-8390
Helena
Works at: Tarina Tarantino
Wears: Motel dress, United Nude shoes, Tarina Tarantino’s hairclip and bracelets
Loves: Tarina Tarantino’s new “Aunt Vi” and “Acid Alice” collections
Tarina Tarantino, 7957 Melrose Ave., 323-651-5155