Rare Threads
Little Tokyo is known more for its sashimi than its stylish shopping, but No. A -- a quaint new corner stop that recently sprouted up in the neighborhood -- is poised to change all that.
The warehouse-like boutique specializes in quirky apparel for the nu-rave generation, corralling cool brands from across the globe to maintain a highly curated mix of fashion-forward streetwear.
Here's the skinny on the bold new retail spot...
CLOTHES HOUND: Boston Terrier "Beans," the store's mascot.
The moniker: Co-owner Alana Lobit, an ex-celebrity stylist assistant, said she picked the shop's name because she “likes the way it looks in print.” Can't argue with that.
The structure: Think abandoned-industrial-shed-in-Wonderland. Taking over a storefront previously inhabited by American Apparel (which has since moved across the street), Lobit and her fiancé, co-owner Nate Vormehr, have made sure their retail baby pushes the boundaries of basics -- in form and content.
The industrial space features ironwork-lattice lamps, dangling bare bulbs, refurbished metal carts (used as tables) and painted pipes fashioned into racks. British illustrator French -- a friend of the couple's -- upped the quirk factor by hand-painting gorgeous murals on the walls depicting birds, trees and other natural beauties.
The finds: The shop's main calling card is its plethora of rare brands. No. A is the sole American retailer of at least nine of the 35 labels it stocks -- with each brand represented by a maximum of four pieces. And the retailers have taken a page from Opening Ceremony: Half the brands hail from countries including Australia, France and Sweden (and Lobit promises there will be more international brands to come).
There's streetwear emblazoned with zany cartoon graphics from British label Lazy Oaf, geek-chic plaid separates, knits and cuffed pants from Swedish label Uniforms for the Dedicated, groovy, neon-colored geometric-printed garb from Aussie brand Schwipe; and statement tees from Qhuit, also from Down Under. Accessories are equally madcap, and include cuffs modeled after digital watches from Lazy Oaf, toy-inspired baubles from local label Han Cholo and spiffy retro-style shades by Spitfire and Sabre. Core prices range from $30 for a basic tee to $350 for a swanky jacket.
The standouts: For gals, Lazy Oaf’s snuggly, so-fugly-it’s-fun woolen burger-print sweatshirt ($86) takes the concept of Happy Meals to a whole new level. For lads, check out the bestselling convertible sweatshirt by California label Betaunit ($115). Basic, bright blue with a removable hood – you're good to go.
The help: Expect to be greeted, but not hounded. Lobit is prompt with assistance and has the knack for remembering her customers’ names and their purchases. Her handsome sidekick, pet Boston terrier "Beans," punctuates the store's family-owned vibe.
The parking: There's ample street parking along San Pedro and 2nd Streets, but you can also park in nearby pay parking structures or inside Honda Plaza across the street ($1.50 for the first two hours with validation.)
UNITED COLORS: Denim mingles with sportswear, while a hand-drawn peacock perches in the background.
No. A, 374 East 2nd Street, Los Angeles. 213-626-6155. Open 12 p.m. to 8 p.m. daily.